2019 (6/6)



artFido
0

The campaign is a part of a long-term partnership with the Association of National Advertisers’ “#SeeHer” initiative, which aims to improve how women are portrayed across all media and advertising. There is definitely more diversity, accuracy and respect in the portrayal of women comparing to the mid-twentieth century, but according to #SeeHer data Budweiser is including into the campaign ads, only 61 % of ads positively portray women.

The brewery brand collaborated with VaynerMedia agency on the implementation of the idea. The campaign’s creative was run by three women illustrators Heather Landis, Nicole Evans and Dena cooper with the goal of representing one theme: independence, equality and fulfillment.


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