A diligent wife and mother who takes care of the household and supports the hardworking husband unconditionally – was a classic example of a stereotypically perfect woman in the 1950s. This image was reflected in many vintage ads, which always placed men at the forefront. A masculine brand like Budweiser was no exception.
However, the brand was serious about making up for those advertisements – revamped versions of the ads now unbiasedly adapt to a modern woman who lives in a well-balanced relationship and takes time to relax and enjoy herself. Although the ads have the same colorful vintage aesthetic, updated versions are free of sexist messages and assigned roles.