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The company had its ups and downs, but nevertheless grew and expanded throughout the 1980s and 1990s. Kay-Bee Toy Stores used clever strategies to help with business growth, for instance, the company had a long-standing policy of buying discontinued stock from manufacturers and selling it at immensely reduced prices. Low-cost toys were displayed by the entrance of the store – managers reckoned that the buyers would be enticed by the bargains, go into the store and then would be more likely to buy higher-end products.


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