It is possible to consume balanced, nutritious food on a budget, but in 2018 it’s becoming ever more difficult when it comes to doing the same with convenience food. This is compounded by the fact that we rely on convenience more than ever - commuting, travel, time constraints etc... Why is there such a price difference? Do supermarkets want us to be unhealthy? Do they want us to get fat? No. It’s down to the increased cost of quality, fresh produce in comparison to cheap, processed, mass made, lower quality produce. Another factor worth considering is consumer demand - our desire to be healthy and eat quality ingredients. Think of it like a fashion accessory... The big question is - how could this cost of healthier ingredients decrease? At which point in the process could a cut be made, if any? Is it a case of saturating shelves with healthier convenience foods and limiting so called poorer quality foods? Would that create the competition which would reduce prices? I doubt it’s viable. After all, people still want/need to make money. That said, Britain is heading towards a staggering 30% obesity rate any day soon...I know one cheap, easy way to get around this. Buy quality ingredients at a good price and sacrifice a couple of hours each week to prepare your ‘on the go’ meals. That way you save money and remain in control.Have I cherry picked the cheapest poor quality foods and most expensive high quality foods? I don’t think so. Selections on both sides account for numerous examples of below and high quality food on the go, where it’s clearly getting more expensive to eat well conveniently... Too expensive for some, which is a great shame. A MacDonald’s cheeseburger is £0.99, whilst the average high quality salad with various meat/fish comes to £6.