Sheila Is Overweight. She Knows She’s Overweight. She Decides To Do Something About Being Overweight (9/30)



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It goes a little something like this. Sheila is overweight. She knows she’s overweight. She decides to do something about being overweight. She googles ‘how to lose weight’ and she finds an array of ads on page one of the google search results. ‘Lose 7lbs in 7 days’ grabs her attention. Sheila takes note of the speed at which she could lose weight. After all, if she could do it quicker, why wouldn’t she? She’s in. She opts for the 7lbs in 7 days juicing plan. £375 poorer for purchasing illustrious juicing ingredients and a new juicer, Sheila is ready for action. Days 1-2: Success - she takes note of the nice taste of the juices and adheres to the plan. - Day 3-5: Sheila is beginning to feel hungry. She’s also lacking energy, noticing digestive abnormalities and is growing weary of the same pomegranate, beetroot and ginger juice for dinner. Days 6-7: She now detests all aspects of the plan. Her social life doesn’t exist. She has no energy and she is now drinking a concoction of ‘f*ck knows what’ juices because she can’t be hooped cleaning the juicer for the 28th time in a week. That’s said, Sheila steps on the scales and has indeed lost 7lbs in 7 days. In the subsequent 7 days Sheila returns to consuming solid food, thus her old eating habits which created the problem also return. She remains uneducated about the basic principles of fat loss. Therefore, 2 months later, when she becomes even more overweight, she panics and juices for 7 days. And so it goes on and on and on. In her mind, this is what you must do to lose fat. In reality, she just gets fatter over time. If she surrounded herself with reason, she’d understand fairly quickly that in order to lose fat, she simply has to: 1. Realise she must be in a calorie deficit. 2. Adhere to said calorie deficit for a period of time. 3. Be educated and aware. An 8 year old child could literally learn this information and teach her it with ease


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