Given that their product is named ‘vitamin water’, one would assume that the main benefit of drinking it would be; hydration and consumption of vitamins. We know that hydration and vitamins are two things beneficial to us, so you can foresee the attraction towards such a drink. It’s a drink that should improve our health. In fact, one would be forgiven in assuming that this beverage is a better choice of hydration than water or a fizzy soft drink, due to its inclusion of vitamins. It’s mention of kiwi and strawberry flavour also sounds like it will taste nice. Furthermore, the seemingly normalized confusion between nutrient consumption and calorie consumption regarding fat loss, may lead one to believe that consumption of this drink will be advantageous for a fat loss goal.Here’s what vitamin water really is; a flavoured water enhanced by cane sugar and ‘naturally occurring’ flavourings (whatever that truly means). Per bottle, it contains 32g of sugar, 120 calories and added vitamins. This is where we are in 2018. Despite there being an array of vitamins and fibre from real food, we only take note when it is presented in a shiny, well marketed product. The simplicities of this comparison are as beautiful as they are alarming. Compare the vitamin water to any amount of water and the addition of actual kiwi & strawberries. Less than half the sugar, around half the calories, more fibre, sufficient vitamins, real versions of the flavours you enjoy and you actually get to EAT a reasonable volume of food.