Shocking portraits of the searing bruises that seatbelts can leave behind after a crash are being celebrated as survival badges of honor, and showing the importance of belting up.
The initiative is part of an NZ Transport Agency (NZTA) campaign to reduce the number of deaths on NZ roads. According to them, 90 people die each year because they weren’t wearing their seatbelt, most of whom are young men in rural areas. The confronting portraits are of 10 real-life crash survivors, whose post-crash injuries were recreated by the SFX make-up company PROFX.
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