Elephants are, without a doubt, one of the most majestic creatures walking the Earth. Despite being around 3m (9 feet 107⁄64 inches) tall and African elephants weighing about 6000kg (13,227 pounds) on average, they are gentle giants, known for their empathy and strong family bonds. Unfortunately, there are people in the world that don’t see the gentle nature in the animal when they look at them, they see a profit. ‘Save the Elephants’ report that research conducted between 2002 and 2011 by Maisels et al estimated that the world’s forest elephant population was reduced by 62%. The organization also reports that the increasing demand for ivory in the Far East is the primary reason for poaching.

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