This year, in honor of International Women’s Day, Budweiser revisited three of their adverts from the ’50s and ’60s that they are not exactly proud of. The outdated ads portrayed objectified women in a subservient role to their husbands. But media and advertising was only a reflection of the world we lived in. Although today’s reality is not perfect, we’ve come a long way in the battle with gender stereotypes and Budweiser took an opportunity to celebrate this and course-correct its work by modernizing it and showcasing gender balance and women’s empowerment.
It might be difficult to imagine for younger generations but back in the 1950s, women conformed to clear gender roles. Popular culture and mass media were only reinforcing the messages of traditional ideals with patterns of repression and sexualization of women by men, and we still notice the result of that in many third-world countries and more conservative households, and it affects the self-confidence of women around the world.
More info: budweiser.com