Company Creates Satirical T-Shirts That Intentionally Portray Men The Way Society Portrays Women


Imagine that the world as we know it was turned on its head, gender roles and stereotypes were flipped and men got to see life through the eyes of a woman’s experience. In this world, women are historically the dominant sex, taking lead roles in science, art, and exploration, while men are largely tasked with domestic duties, looking after the house and raising children.

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    Facebook (and Twitter) account ‘Man Who Has It All’ regularly does this, cleverly revealing the ridiculousness of the discourse around gender expectations by reversing the sexes. “Just a little reminder to smile, boys! Because women like to see positive men. A smile costs nothing.”

    Patronizing, isn’t it? These are the kinds of remarks that women are subjected to all the time, so by holding up a mirror to our biases in this way, the page reveals our outdated attitudes.

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    Now with almost 400k followers on Facebook, the popular page describes itself as “a satirical page that exposes the absurdity of the patriarchy by turning the tables,” and “highlights the sexism, stereotypes, and bias women experience every day by imagining a world where men are treated in the same way society treats women.”

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    The brains behind the parody account is an anonymous “working dad” who has taken matters beyond social media to include these amusing T-shirts, as well as a Book called ‘From Frazzled to Fabulous: How to Juggle a Successful Career, Fatherhood, ‘Me-Time’ and Looking Good.’

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    Australian business owner Tania is a big fan of Man Who Has It All, finding many of the posts perfectly relatable to the situations she finds herself in daily. Having built up her own business from scratch, she unfortunately receives the odd condescending comment, and not just from men. “It’s something that really irritates me,” she said. “In the beginning, I got comments like ‘shouldn’t you be in the kitchen?’ from men, and often similar things from women too. The humor and insights of the ‘gender flip’ jokes seem to put my thoughts into words; it clearly shows what many of us have to deal with all the time.”

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    Erica, from Sweden, also appreciates the ‘parallel universe’ that the page creates, and the opportunity to play along as a ‘man’ in the comments. “The comments I write are all made up of course,” she told us. But it’s still the way many men view women. I follow the page because I think it’s great at revealing hidden patterns in society.”

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    “I do think that we are lucky in Sweden though, our society is more equal than most others and I think that in general, Swedish men are well educated in issues of gender equality. It’s partly down to the history of our country. For a woman, being a ‘housewife’ is not really a part of our culture. For a long time now, most of us have worked for our own living so we are traditionally much less ‘dependent’ on men.”

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    “I do relate to many of the comments. I’m not much for makeup and stuff like that! However, I would never go outside in a pair of shorts without shaved legs. In that matter, when it comes to looks, I think Swedish women don’t differ that much. We still have a society that tells us we have to look good.”


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