Kaspersky Lab and Dean Stockton, better known by his alias D*Face, have unveiled the first-ever Formula E art car, in East London.
As a fervent supporter of the arts and motor sport, Kaspersky Lab is presenting its own unique take on the art car concept, made famous in the 1970s.
Kaspersky Lab wanted to breathe new life into the high-end hot rod art car concept, by selecting a new set of wheels to work with and, giving an accessible, urban artist free range to do what he wants with it. The result is D*Face imprinting his bright, bold and colourful artistic trademarks on the Virgin Racing Formula E car; signalling the first Formula E art car ever made.
The car, emblazoned with ‘Save the World’, features several of D*Face’s iconic wings and acts as a vehicle to illustrate a powerful message – that art can empower people to make a change.
The London-born artist hopes that his work will force viewers to consider the notion that they have the power to be a super hero, stating:
“Does everyone have a good and bad element to them, and how much does the bad outweigh the good? In times like now, we all need to take on the mantra of the super hero and help Save the World. It is time for all of us to stand together and make a change. Be that stopping data steals, addressing climate change and plastic waste or using damaging fuels. We all have the power to do one thing that will help make a change.
“It has been exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a brighter future. This is, after all, our world and we need to look after it. It will take every one of us to make a real lasting, impactful change.”
The medium is also the message, as although Formula E is in principle a sport, its raison d’être is to creatively tackle the issue of climate change and accelerate technological developments in the world of e-mobility.