Everyone Is Throwing Away Their Gillette Products After Gillette Releases A Controversial Ad

In the last few weeks the brand Gillette, known for their men’s shaving products, has caused controversy due to their new advertisement which addresses the MeToo movement, sexual harassment, and bullying. The new advertisement uses the same tagline that the company has been using for the past 30 years – “The best a man can get.” But this time, it took on a completely new vision which got some of Gillette’s customers angry and confused, as some have called out the brand for “insulting their user base.”

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    Image credits: Gillette

    The brand released a commercial addressing the problems, which have been discussed openly in recent years. The video opens up with Idris Elba and other men in close-up shots with a voice-over audible in the background: “Bullying, the ‘MeToo’ movement against sexual harassment, toxic masculinity, is this the best a man can get?” a voice asks rhetorically, followed by an image of angry teenagers chasing another boy.

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    Image credits: Gillette

    The advertisement was released on Sunday and already has almost 600,000 dislikes in comparison to 223,000 likes on its official Youtube video. One comment after another, people are denouncing Gillette’s products and many are wondering whether the use of feminism as a marketing strategy has gone too far.

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    Image credits: Gillette

    He expressed his hopes that men who watch the video will be inspired to be role models for young children and will teach them how to stand up to bad behavior and treat people with respect.

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    Image credits: Gillette

    It then goes on to show Terry Crews, who’s known to have experienced sexual assault, saying that “men need to hold other men accountable.” The commercial then takes a different turn and shows men standing up to inappropriate behavior. The voice-over continues: “To say the right thing, to act the right way. Some already are – in ways big and small. But ‘some’ is not enough. Because the boys watching today will be the men of tomorrow.”

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    Image credits: rickygervais

    However, it is worth mentioning that Ricky Gervais later added, that he wasn’t opposing to the ad itself, but rather just making an innocent joke.

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