Move over Victoria’s Secret. Lane Bryant just won the prize for sexiest campaign of 2015.
The plus-size brand launched its #ImNoAngel advertisements on Monday, featuring models Ashley Graham, Marquita Pring, Candice Huffine and more. The women, styled in Lane Bryant’s exclusive bra collection Cacique, define “sexy” in numerous ways during the ad. They’re also using social media to further challenge conventional beauty standards.
Forget Victoria’s Secret’s body image ideals…
…#ImNoAngel wants to show the world what beauty really looks like:
Similar campaigns have been embraced by others, including UK-based lingerie company Curvy Kate, who just announced they will be holding a contest to find a model that represents all types of “real” women. According to Curvy Kate,
We make beautiful lingerie and swimwear that looks amazing on a wide range of figures and sizes, so we want models who represent this.
To promote the contest they took a jab at Victoria Secret by recreating the controversial ad.
However, instead of using supermodels, they used a variety of beautiful ladies who actually represent women of all shapes and sizes.
#ImNoAngel also brings attention to the fact that there is just not enough body diversity in the media, and by creating such an explosive, engaging campaign, Lane Bryant and others is providing a voice for the women who feel underrepresented, or not represented at all. The #ImNoAngel ad campaign is encouraging women to post their own experiences and #ImNoAngel photos, creating a much-needed conversation about positive body image and learning how to embrace and love one’s natural self. Here are some awesome, inspirational submissions posted to their Tumblr.
Here is the ad:
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