Plants from plants: that’s LEGO’s description for its first sustainable bricks which it rolled out on August 1, 2018. The company rolled out botanical elements like trees, leaves, and bushes manufactured with plant-based plastic sourced from sugarcane.
The move is part of LEGO’s goal to utilize only sustainable materials in their packaging and core products by 2030.
LEGO is utilizing plastic polyethylene based on sugarcane material: specifically, ethanol. LEGO Group Environmental Responsibility vice president Tim Brooks said plant-based polyethylene possesses the same properties as regular polyethylene, so kids and parents won’t notice a difference in the look and quality of the new bricks.
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LEGO have released their first ever sets of sustainable elements in a bid to reduce their plastic waste.
Made with plant-based material sustainably sourced from sugarcane, the new line features botanical elements, including leaves, bushes, and trees.
The bioplastic collection is the first step towards the company’s ultimate goal to produce all products and packaging with sustainable materials by 2030.