2017 was another great year for German economy and the industry is flourishing. Social media and a new wave of individualism shown and preservated by selfies took the importance of material goods on another level. There’s sale everywhere, but the only one winning is capitalism. We’re drinking hot wine for 5€ and thinking about what to buy for christmas next at the same time. And we go for the big companies in the big stores for the big presents to the big number of people we know.
We love to give. We love to spend time with our family.
We just don’t want this spirit to be used to make all of us even more useless stuff that we already do without christmas.
The dress was made completely out of over 100 receipts, glued together to our modern interpretation of a christmas fairy.
We chose the Mall of Berlin as a symbol of all the shopping malls who became modern temples of consumption.
Costume Design: Lena Lück (@lnalyk)
Model: Marie Zechiel (@mariezechiel)
Photographer: Christian Schneider (@haltdieklappe_medienmacher)