You might not think using one plastic fork on your lunch break could cause a dramatic impact on the globe but if you imagine all 7.7 billion people do that as well – the picture is quite terrifying. To put it simply we are drowning in plastic.
On the bright side, it seems like lately more people are interested in saving our planet simply because more people are aware of environmental threats and the fact that we are a big part of the problem. All the inspiring stories of positive environmental movements worldwide, including the viral #trashtag challenge, inspire us to join the fight for a brighter future.
Yet another attempt to fight the ignorance and ensure a better tomorrow is the international non-profit organization Sea Shepherd Conservation Society (SSCS), which aims to conserve and protect ecosystems and species in the world’s oceans by battling the destruction of marine wildlife. The group teamed up with Tribal Worldwide São Paulo and DDB Guatemala advertising agencies to implement a shocking plastic awareness campaign. 3D posters depict two marine animals – a turtle and a seal – suffering from the horrifying consequences of carelessly discarded plastics and convey an eye-opening message: “The plastic you use once tortures the oceans forever”.
“Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen,” Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo, said was the idea behind the campaign.
Sea Shepherd gives valuable insight on the dangerous impact that plastic has on the oceans, provides useful tips on how to reduce the use of plastic in our everyday life and carries out beach clean-up campaigns “Operation Clean Waves” around the world – all while working with scientists on making a bigger change. “Scientists warn that in 2050 there will be more plastic in the oceans than fish in the sea,” informs Sea Shepherd founder and president Captain Paul Watson, “Sea Shepherd is committed to preventing this from happening – because if the oceans die, we die.”