You might not think using one plastic fork on your lunch break could cause a dramatic impact on the globe but if you imagine all 7.7 billion people do that as well – the picture is quite terrifying. To put it simply we are drowning in plastic.

On the bright side, it seems like lately more people are interested in saving our planet simply because more people are aware of environmental threats and the fact that we are a big part of the problem. All the inspiring stories of positive environmental movements worldwide, including the viral #trashtag challenge, inspire us to join the fight for a brighter future.

Yet another attempt to fight the ignorance and ensure a better tomorrow is the international non-profit organization Sea Shepherd Conservation Society (SSCS), which aims to conserve and protect ecosystems and species in the world’s oceans by battling the destruction of marine wildlife. The group teamed up with Tribal Worldwide São Paulo and DDB Guatemala advertising agencies to implement a shocking plastic awareness campaign. 3D posters depict two marine animals – a turtle and a seal – suffering from the horrifying consequences of carelessly discarded plastics and convey an eye-opening message: “The plastic you use once tortures the oceans forever”.

More info: seashepherd.org | Facebook

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