Now this is one way to convey an important message. Creative director Ganesh Prasad Acharya and copywriter Kaushik Katty Roy have just created a series of shocking concept print ads for Sanctuary India that show how habitat destruction affects wildlife. The ads depict various animals perched on tree trunks, with their heads cut off and dripping blood. The ads feature the tagline “When the wood go, wildlife goes.” 

Arresting and disturbing, they are a stark reminder to look after our environment before these beautiful creatures disappear.

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