Designer Challenges Himself To Create Logos With Hidden Meanings For A Year, And The Result Is Amazing

Wordplay is a never-ending source of amusement for me, with puns, spoonerisms and double entendres bringing a little extra color and life to the everyday language that we sometimes take for granted.

Swedish designer Daniel Carlmatz also loves to get creative with words, but in a different way. He set himself a challenge to create a new typographic logo each day for 365 days, using a common word and adding related visual elements through symbolism, creative use of negative space, and geometry. “The inspiration for the 365 day challenge came from trying to challenge myself to look at type and design from a different perspective,” Daniel told Bored Panda. “The challenge was just an outlet for my personal design thinking. And yes, I did manage to finish it without missing a day!”

The results are truly remarkable in their creativity and simplicity, proving that inspiration for design is all around us. For Daniel though, the process was anything but simple. “I struggled,” he told us. “I didn’t want them to take up too much of my time so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.”

“I had a few words I felt I wanted to do, but a lot of the ideas came from having a solution first – and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one, but wasn’t published until day 251.”

Some of Daniel’s logos make you look twice before you make the connection, and are a lot of fun to try to find. Can you spot them all? Scroll down to check out his work for yourself, and let us know what you think in the comments!

More info: Instagram



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