This being a digital age, our lives are suffused with fonts. Just about every word we read is set in a font crafted by an artist, a team of them, or even multiple generations of designers. But for the non-graphic designers among us, who mostly interact with font without a second thought, the medium’s possibilities may not seem particularly exciting.
Futuracha Pro is poised to change that.
Typing with Futuracha Pro, designed by graphic designer Odysseas Galinos Paparounis of Greek branding agency høly, is no static, predictable experience. That’s because the font responds to context, flipping between different letter designs depending on the makeup of a word. It’s chameleonic and mesmerizing to watch in action ― and the result can make anyone’s typing look like the work of a practiced designer.
The font itself, a fine-boned classic Futura embellished with Art Deco-inspired swirls, was inspired by an unlikely muse: the Caribbean cockroach.
Futura, Paparounis told us in an email, had become “something like an obsession” during his graphic designer studies. When he was tasked with creating a typeface as a class assignment, he found himself examining two Caribbean cockroaches he was using for an illustration class. Inspired by “the antennae and thorns on their feet,” he garnished the Futura framework with rounded spurs and swooping ligatures.
2 This is Futuracha Pro:
3 It is a new font with stylized letters that change shape as you type.
4 Its alphabet features unique, Art Nouveau-like letters.
7 Each letter is composed of a unique and evolving set of parts: