This pessimistic advertising campaign will make you think about the way we live

A fake communication campaign mixing the codes of advertising and the clichés of the end-of-the-world annunciators with a good dose of black humor.


This is not the end of the world is a fake communication campaign mixing the codes of advertising and the clichés of the end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat and striking, this series of fake posters makes us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive advertising, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our way of life.

This project can also be summarized in a few words:

We’re screwed anyway, so why not?

More info: parseerror.ufunk.net

More info: parseerror.ufunk.net

[zombify_post]


Like it? Share with your friends!

0 Comments

Join the artFido Newsletter

artFido’s videos and content are viewed more than 2.5 billion times a month. This makes the network the seventh most viewed media company in the online sphere, behind the Walt Disney company in sixth place, and in front of US media giant Comcast in eighth place.*
* Statistics provided by research group Tubular Labs