In celebration of World Book Day (last week) 7UP commissioned Argentinian artist Raul Lemesoff to construct one of his famous book tanks. In this case he began with a stripped down 1979 Ford Falcon which he used to build a new roving library on wheels with an exterior framework capable of carrying 900 free books. Lemesoff refers to his militaristic bibliothecas as Weapons of Mass Instruction, and he drives them around the streets of Argentina giving free books to anyone who wants one, as long as they promise to read it. Watch the video below to see it all come together.
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