New Belgium Brewing — Specialty Label Lettering Timelapse

Highlighting the heritage craft of brewing and distilling through the art of hand-drawn typography.


Highlighting the heritage craft of brewing and distilling through the art of hand-drawn typography, this label was drawn for New Belgium Brewing’s collaboration sour, Blackberry Felix. A golden sour ale matured in blackberry whiskey barrels, I took heavy inspiration for the label design from the blackberry bush and fruit itself—flowy vines and squishy, round berries with thorns—these characteristics are what influenced each letter form.

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Quick little glimpse into some lettering process for the label I recently design for the @newbelgium X @leopoldbros collaboration. And yes, Mom, sipping whiskey throughout this drawing was a crucial part of my process. I basically HAD to drink at work all day—I'm willing to make these kind of sacrifices for my clients because I love them dearly. . Had a lot of fun experimenting with sound edits/emphasis on this one. As always, sounds by the bud Jon Scott Eager. . Shot with iPhone taped to lamp. . . . . . #NewBelgium #NewBelgiumBrewing #BlackberryFelix #coloradobeer #craftbeer #labeldesign #packagedesign #beerdesign #sourbeer #beerlove #craftbeerlover #visualart #goodtype #typegang #learnlettering

A post shared by Adam Vicarel (@adamvicarel) on

Highlighting the heritage craft of brewing and distilling through the art of hand-drawn typography.


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