New Belgium Brewing — Specialty Label Lettering Timelapse

Highlighting the heritage craft of brewing and distilling through the art of hand-drawn typography.


Highlighting the heritage craft of brewing and distilling through the art of hand-drawn typography, this label was drawn for New Belgium Brewing’s collaboration sour, Blackberry Felix. A golden sour ale matured in blackberry whiskey barrels, I took heavy inspiration for the label design from the blackberry bush and fruit itself—flowy vines and squishy, round berries with thorns—these characteristics are what influenced each letter form.


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